In a nod to Mad Men, CB2's new Draper Sofa actually looks like nothing Don Draper would ever sit on but is still very chic. The description recalls menswear, an attempt to perhaps masculinize something that is anything but:
Bespoke. Mid-century references, apartment-sized profile, confident menswear stripe. Tailored bold in neutral black/charcoal and red/orange with crisp pinstripes of white. Simple lines in armless bench on six recessed legs (six...how cool is that?) finished in a period mid-tone.
I'm generally amused by this but it is an interesting subcultural text in and of itself. Style is marked in such obvious ways, and CB2 has definitely taken advantage of the recent obsession with Mad Men to both promote its own modern furniture styles and to pay homage to some earlier ones.